It looks like the foreclosure giant RealtyTrac has laid off a considerable number of employees within the last month. According to Inman News “RealtyTrac has trimmed its workforce by nearly 30 employees and is moving away from some media partnerships.” The layoffs comprise roughly a quarter of its current workforce.

According to Hitwise, an online metrics company, the company has exhibited a steady decrease in traffic over the last few months. The company also moved down in the rankings to 18 from 10 for overall online real estate popularity.

In the article Senior Vice President Rick Sharga explains, “We’ve been in some media deals that weren’t profitable.” He continues, “They were delivering traffic, but not profitable traffic.”

Considering these “media deals” it is no wonder why the media relied heavily on their figures in many of their articles. Certainly being a deep-pocket sponsor for the media outlet had some pull with reporting content as well.

Now that these media deals have proven unsuccessful, perhaps the media will become more diversified in the figures it reports. Or better yet, RealtyTrac will now focus more on accurate data collection methods- the basics of a foreclosure listing company, rather than over-leveraging the brand.